Market Research Analytics with Excel / SPSS / Tableau

With the fast emergence of various competing businesses in similar domains, Business Intelligence has fast become a favorite topic of study among those wishing to study market trends & business statistics.

Intermediate 0(0 Ratings) 3 Students Enrolled
Created By Acl Academy Last Updated Fri, 01-Nov-2019 English
What Will I Learn?

Curriculum For This Course
20 Lessons 00:00:00 Hours
Overview of Excel/SPSS/Tableau
7 Lessons 00:00:00 Hours
  • Basic Features
  • Data Types
  • Functions and its use
  • Filtering and Sorting
  • Working with dates, text & Maps
  • Calculated Fields & Table Calculations
  • Some Miscellaneous Topics
  • What is BI and Market Research?
  • Different Types of Research
  • Problem Understanding and Methodology Selection
  • Designing Survey for Research
  • Qualitative Research vs Quantitative Research
  • Preparation and Presentation of Report
  • Preparing the questionnaire
  • Creating fields and Defining data types
  • Data Processing: Import, Export, Integration, Transformation
  • Descriptive Analytics and Visualisation
  • Predictive Analytics & Forecasting
  • Concept of Dashboard and Storytelling
  • Hands on with Industrial Case-Studies / Live Projects
Requirements
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Description

Why ACL?

ACL Academy offers right IT professional courses with competent and experienced IT trainers. We have a wide variety of IT courses, which includes both the latest and traditional technologies. From core programming languages like C/C++/Java, C#, dot net, SQL, to trending topics of data science with Python, R and big data, and also high-end tech courses like web development Django, Blockchain, DevOps, Cloud computing, AI and Machine Learning, IoT, Robotics & Automation.  Here we create career successful job-ready professionals with all-around the progress of candidates through resume preparation, job assistance, improved presentation, communication skills, and interview preparation techniques. Our intermingled learning approach combines classroom training, online classes, instructor-led live virtual classrooms, project work, and teaching assistants. We at ACL IT Academy understand and believe in building a personal relationship while helping you make your professional career.

You will experience state-of-the-art infrastructure Labs with audio-visual and tele-video conference aids. We arrange small class size for focused instruction with real-life project exposure. We also facilitate onsite library and web-based e-library and a students’ Learning Management System.

Course Overview

With the fast emergence of various competing businesses in similar domains, Business Intelligence has fast become a favorite topic of study among those wishing to study market trends & business statistics. Business Intelligence helps business owners make informed decisions based on available, processed data & information. It involves a set of processes, tools, technologies & methodologies to integrate data from various data sources & make the single data source available so that better strategic decisions that will yield competitive advantages can be made. A business intelligence specialist can have various tasks like managing all type of business risks, understanding the organization’s current position compared to its competitors, understanding customer segmentation, product analysis & providing solution for operational improvements, understanding customer behavior to expand markets, identifying selling markets better & identifying & resolving the problem area of the organization.

Career Opportunity

Currently, Business Intelligence is one of the hottest innovations in the market

  •    According to a report by Zion Research, the global Business Intelligence market is expected to generate US$26.50 billion by 2021. These figures show that the industry is a new albeit lucrative one. Business Intelligence jobs, being within the domain of business administration, usually generate higher revenues & typically provide higher salaries.
  •     A mastery in Business Intelligence is not desirable from business analysts. Other posts like Business Intelligence Analyst, Business Intelligence Project Manager, Business Intelligence Developer, Business Intelligence Administrator & Business Intelligence Moderator, all require BI based skills.
  •      BI is nowadays used in software development & social welfare initiatives also. BI has already found wide use in healthcare, retail, government projects, etc. BI has been found to be a versatile technology that has seen various uses in various domains over the years, & it is not going away anytime soon.
  •   A Business Intelligence Specialist can seek employment in any of the following fields: Data Scientist, Business Intelligence Manager, Data Architect, Business Intelligence Architect, etc.
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About The Instructor
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  • 7 Students
  • 35 Courses
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Includes:
  • 00:00:00 Hours On Demand Videos
  • 20 Lessons
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  • Access On Mobile And Tv