Advanced Digital Marketing

Digital marketing refers to the strategic methods & insights to boost the market reach & sales growth among the target audiences of the client/advertiser via digital channels like multimedia.

Beginner 0(0 Ratings) 4 Students Enrolled
Created By Acl Academy Last Updated Tue, 03-Mar-2020 English
What Will I Learn?

Curriculum For This Course
Introduction to Digital Marketing
6 Lessons 00:00:00 Hours
  • Overview of Digital Marketing
  • Different types online marketing channels
  • Understand online customer lifecycle
  • Key Terminologies in Digital Marketing
  • Overview and classification of Keywords
  • Introduction and how to conduct a comprehensive site audit
  • Overview of Search Engine Optimization (On Page)
  • Importance of Search Engines and its working principles
  • On page SEO vs. Off page SEO
  • Text and voice search optimization using On Page SEO
  • Components of On Page SEO
  • Introduction to white and black hat SEO techniques
  • Overview and setup of Google Search Console
  • Overview of off page SEO and its key components
  • Areas of off-page SEO that help in brand building
  • Domain and Page Authority
  • Techniques to decrease Bounce rate
  • Introduction to backlinks and its importance to website to ranking
  • Identify the relevant platforms, and blog posts for backlinks
  • Google My Business Listing and Optimization
  • Different types of Analytics and usage
  • Introduction to Search Engine and PPC Marketing (SEM)
  • Overview and setup of Google AdWords and Campaign
  • Different Type of Ads Google AdWords, campaign creation and conversion tracking
  • Introduction to YouTube Marketing and Channel creation
  • Video ads campaign creation
  • Integration of YouTube with social media
  • YouTube analytics and report
  • Importance of social media marketing and its components
  • Creation of social media marketing plan
  • Introduction to Facebook pixel analytics
  • LinkedIn marketing and campaign creation
  • Twitter marketing and its components
  • Quora Marketing and its best practices
  • Overview of Online Reputation Management (ORM)
  • Process of ORM
  • Overview and Importance of Email Marketing
  • Problems with Email Marketing
  • Building an email list, campaign creation and Tracking Analytics
  • Overview of affiliate marketing and Different Commission Structures
  • Run an affiliate merchant program
  • Best Practice of managing affiliates
  • Introduction to marketing funnel and its importance
  • Core elements of marketing and funnel
  • Introduction to the growth formula
  • Importance of content marketing
  • Develop powerful and engaging content to drive business growth
  • Different types of Content and its Distribution
  • Overview of Conversion Rate Optimization (CRO)
  • Testing strategies and Optimization
Requirements
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Description

Why ACL?

ACL Academy offers right IT professional courses with competent and experienced IT trainers. We have a wide variety of IT courses, which includes both the latest and traditional technologies. From core programming languages like C/C++/Java, C#, dot net, SQL, to trending topics of data science with Python, R and big data, and also high-end tech courses like web development Django, BlockChain, DevOps, Cloud computing, AI and Machine Learning, IoT, Robotics & Automation.  Here we create career successful job-ready professionals with all-around the progress of candidates through resume preparation, job assistance, improved presentation, communicational skills, and interview preparation techniques. Our intermingled learning approach combines classroom training, online classes, instructor-led live virtual classrooms, project work, and teaching assistants. We at ACL IT Academy understand and believe in building a personal relationship while helping you make your professional career.

You will experience state-of-the-art infrastructure Labs with audio-visual and tele-video conference aids. We arrange small class size for focused instruction with real-life project exposure. We also facilitate onsite library and web-based e-library and a students’ Learning Management System.

Course Overview

Digital marketing refers to the strategic methods & insights to boost the market reach & sales growth among the target audiences of the client/advertiser via digital channels like multimedia. These channels act as conversion funnels through Inbound marketing, enabling market researchers to reach & engage large audience segments without any compromise e in scale. Targetting specific audience segments through various demographics & measures like behavioral, psychographic, gender, wage gap is the key to increase the sales of specific versions of specific products among their intended audiences, or even individual users regardless of their current preferences. The success of digital marketing lies in the number of popular, catchy advertisements we see nowadays; popular terms like SEO(Search Engine Optimization) & SEM(Search Engine Marketing) have become common due to the sudden influx of digital marketers. Digital marketing, in the digital world, is an important means to measure the success of a business through various measures like clicks per minute, website hits, click to lead conversion & actual purchases.

Opportunity

<!--[if !supportLists]-->·         <!--[endif]-->With enough passion for the topic, anyone can become a digital marketer; it is not restricted to only people with technological backgrounds. Digital marketing involves diving deep into the digital domain to increase the brand visibility & market share of client products through blog writing, public influencing, digital advertising & search engine marketing. These skills do not require technical prowess, anyone passionate enough about the topic can do it.

<!--[if !supportLists]-->·        <!--[endif]-->Digital marketers are highly valued by both brands & businesses. Among up & coming businesses or smaller brands looking to boost up their market sales through higher brand visibility, digital marketers can find easy employment, with salaries for freshers ranging from 3 to 4 LPA, while experienced digital marketing professionals can expect a salary upwards of 6 LPA.

<!--[if !supportLists]-->·         <!--[endif]-->Digital marketers can find employment as a variety of positions like Brand strategist, Digital graphic designers, content creators & marketing analysts. Personnel well versed in the skill of SEO & SEM can expect to be hired for as SEO experts for the brand, with a substantial hike in salary. Apart from these, various other positions like Digital project managers, UI & UX designers, Content strategists, Marketing Officers, etc are also open to digital marketers.

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