Digital marketing refers to the strategic methods & insights to boost the market reach & sales growth among the target audiences of the client/advertiser via digital channels like multimedia.
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You will experience state-of-the-art infrastructure Labs with audio-visual and tele-video conference aids. We arrange small class size for focused instruction with real-life project exposure. We also facilitate onsite library and web-based e-library and a students’ Learning Management System.
marketing refers to the strategic methods & insights to boost the market
reach & sales growth among the target audiences of the client/advertiser
via digital channels like multimedia. These channels act as conversion funnels
through Inbound marketing, enabling market researchers to reach & engage
large audience segments without any compromise e in scale. Targetting specific
audience segments through various demographics & measures like behavioral,
psychographic, gender, wage gap is the key to increase the sales of specific
versions of specific products among their intended audiences, or even
individual users regardless of their current preferences. The success of
digital marketing lies in the number of popular, catchy advertisements we see
nowadays; popular terms like SEO(Search Engine Optimization) & SEM(Search
Engine Marketing) have become common due to the sudden influx of digital
marketers. Digital marketing, in the digital world, is an important means to
measure the success of a business through various measures like clicks per
minute, website hits, click to lead conversion & actual purchases.
passion for the topic, anyone can become a digital marketer; it is not
restricted to only people with technological backgrounds. Digital marketing
involves diving deep into the digital domain to increase the brand visibility
& market share of client products through blog writing, public influencing,
digital advertising & search engine marketing. These skills do not require
technical prowess, anyone passionate enough about the topic can do it.
marketers are highly valued by both brands & businesses. Among up &
coming businesses or smaller brands looking to boost up their market sales
through higher brand visibility, digital marketers can find easy employment,
with salaries for freshers ranging from 3 to 4 LPA, while experienced digital
marketing professionals can expect a salary upwards of 6 LPA.
<!--[endif]-->Digital marketers can find employment as a
variety of positions like Brand strategist, Digital graphic designers, content
creators & marketing analysts. Personnel well versed in the skill of SEO
& SEM can expect to be hired for as SEO experts for the brand, with a
substantial hike in salary. Apart from these, various other positions like Digital
project managers, UI & UX designers, Content strategists, Marketing
Officers, etc are also open to digital marketers.