Digital marketing refers to the strategic methods & insights to boost the market reach & sales growth among the target audiences of the client/advertiser via digital channels like multimedia. These channels act as conversion funnels through Inbound marketing, enabling market researchers to reach & engage large audience segments without any compromise e in scale. Targetting specific audience segments through various demographics & measures like behavioral, psychographic, gender, wage gap is the key to increase the sales of specific versions of specific products among their intended audiences, or even individual users regardless of their current preferences. The success of digital marketing lies in the number of popular, catchy advertisements we see nowadays; popular terms like SEO(Search Engine Optimization) & SEM(Search Engine Marketing) have become common due to the sudden influx of digital marketers. Digital marketing, in the digital world, is an important means to measure the success of a business through various measures like clicks per minute, website hits, click to lead conversion & actual purchases.
With enough passion for the topic, anyone can become a digital marketer; it is not restricted to only people with technological backgrounds. Digital marketing involves diving deep into the digital domain to increase the brand visibility & market share of client products through blog writing, public influencing, digital advertising & search engine marketing. These skills do not require technical prowess, anyone passionate enough about the topic can do it.
Digital marketers are highly valued by both brands & businesses. Among up & coming businesses or smaller brands looking to boost up their market sales through higher brand visibility, digital marketers can find easy employment, with salaries for freshers ranging from 3 to 4 LPA, while experienced digital marketing professionals can expect a salary upwards of 6 LPA.
Digital marketers can find employment as a variety of positions like Brand strategist, Digital graphic designers, content creators & marketing analysts. Personnel well versed in the skill of SEO & SEM can expect to be hired for as SEO experts for the brand, with a substantial hike in salary. Apart from these, various other positions like Digital project managers, UI & UX designers, Content strategists, Marketing Officers, etc are also open to digital marketers.